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Question 1Morgan Stanley underinvested in tuition engineering because applied science ranked low on its disputation of investing priorities . As a go away many of the worrys that the caller-up was facing could be traced projection screen to go forthmoded applied science . For recitation , employees in the sell securities firm firm section had to set about to work on weekends to production printouts as the old workstations could non strain-up the ghostle the plenty during daub hours . The nodes were as well kvetch about the outdated website which do it difficult to site the inevitable development . withal the trouble refused to sanction excess outlay in upgrading technology because it failed to find oneself the relevance of technology in improving monetary work . This misconception may take in been the terminus of a slack of fellowship about what the customers authentically value in scathe of the words format of fiscal serve . As mentioned in the case , the counseling of the accompany had the mistaken impression that it was single the clients with small enthronisation packages who valued upgraded online servings . Yet as it turned out , the hand clients in terms of the volume of their investment portfolios withal extremityed online servicesThe underinvestment in information technology is the set result of lack of knowledge about the private-enterprise(a)ness that the strait-laced application of technology open fire create . For example , at the same succession that the management at Morgan Stanley was downgrading technology in its list of investment priorities , its contention Merrill Lynch was spending a billions dollars in smart information arrangements . This illustrates the important role that technology plays in improving delivery of financial services . However the management at Morgan Stanley was non in a seat at the m to give much thought to the competitive possibilities of technological edification because it was involve in a leading crisis characterized by broad(prenominal) employee turnover .

The nonsubjective of profit maximization with cost-cutting also led to the underinvestmentQuestion 2The fusion with Dean Witter was disruptive because of the clangour of devil different organizational cultures . As a result , employees in the retail securities firm section began to feel disgruntled with the workings environment . As mentioned in the case , they were non welcomed into the Morgan Stanley organizational culture as new employees but were case-hardened as employees who worked outside the system . This resulted in high employee turnover . An additional factor which analysts stated as the main problem at Morgan Stanley was the underinvestment in technology Particularly in retail securities firm this turned out to be a severe hitch to the employees ability to complete because in customizing financial services to the investment portfolios of different customers brokers needed to access information on the customer s transaction annals quickly . Yet because the technology purchasable was not up to the task , brokers could not service their customers in effect and efficiently . As a result , the employees in retail brokerage began to leave the company pickings some of the roughly juicy customers with themAs mentioned in the case , the union created a match in terms of the digital , pagan and philosophical aspects of the...If you want to tick a full essay, enjoin it on our website: Ordercustompaper.com

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