Creative Advertising and Copywriting: Analyzing Audi’s A8 Advertisement

The main objective of this ad is to promote Audis A8 as a new luxuriousness car that redefines prodigality. Shown during Americas Super Bowl commercialize break, the ad targets the U.S. upmarket, wealthy audience of both genders, with an inclination towards males. From an upmarket hotel converted into a prison, the stacked items found in each(prenominal) prison cell grace to the apparels and mannerisms of the cast, the commercial success sufficienty visualised a metaphoric companionship domain of a luxury prison. To tie in with the totally concept of luxury, Afghan Hounds (also known as force of the cad World) which signify culture and royalty were released after the hightail ites quite of Doberman Pinschers or German Shepherds which we unremarkably associate as prison dogs. The commercial also effectively used the analogy of the dodo snort by weave it subtly into star of the scenes.

As we correspond the Dodo madam as the symbol of betise and the parable of extinction, the ad hints that the quick-witted one adapts and survives by choosing the Audi A8 to escape from travail while the duncical one, in this case is recaptured because he did not choose the Audi. Although the ad is tremendously creative with consummate(a) execution, one improvement is to certify exactly how the Audi A8 redefines luxury by featuring the paraphernalia features and interior as the ad only have the outside(prenominal) of the car. Another suggestion would be to remove the Mercedes Benz logo on the other car. Although Audi has acknowledged that Mercedes is the benchmark of luxury by featuring it, possible buyers and car lovers might be turned off by the direct comparison which whitethorn lead to a close out impression on the Audi brand.If you inadequacy to get a full phase of the moon essay, order it on our website: Ordercustompaper.com

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