Natural Capitalism Is it possible to create new jobs, restore our environment, and promote social stability. Are the solutions creative, practical, and profitable?

Somewhere along the way to free-market capitalism, the United States became the most vauntful confederation on the planet. Most of us know it. There is the rot we can see: traffic jams, irreparable VCRs, Styrofoam coffee cups, landfills; the use up we cant see: Superfund sites, greenhouse gases, radioactive waste, vagrant chemicals; and the social waste we dont want to think about: homelessness, crime, drug addiction, our forgotten weakly and elderly.

Nationally and globally, we perceive social and environmental decay as trenchant and unconnected. In fact, a humbling design flaw deeply embedded in industrial logic links the two problems. Toto, pull back the curtain: The efficient dynamo of industrialism isnt there. Even by its own standards, industrialism is extraordinarily inefficient.

Modern industrialism came into being in a realism very different from the one we live in now: less people, less material well-being, plentiful natural resources. As a result of the successes of industry and capitalism, these conditions have now reversed. Today, more(prenominal) people are chasing fewer natural resources.

But industry sleek over operates by the same rules, using more resources to make fewer people more productive. The consequence: massive waste -- of both resources and people.

Decades from now, we may look back at the end of the twentieth century and ponder why business and society unattended these trends for so long -- how one species thought it could flourish period nature ebbed. Historians will show, perhaps, how politics, the media, economics, and commerce created an industrial regime that skeletal our social and natural environment and called it growth. As author broadside McKibben put it, The laws of Congress and the laws of physics have grown progressively divergent, and the laws of physics are not likely to yield.

The laws were ignoring determine how living sustains itself. Commerce requires living systems for...

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