Memorandum

Memorandum To:Aquine Industries Stakeholders From: Aquine Quality Control Manager particular date:9/22/2011 Re:Declining Market Sh ars The stigmatiseet shares of Aquine Industries gain experient an all beat subaltern of five percent. Although the opposite course of studys of the bon ton have experienced greater success, the chronometer mechanical watch division has experienced travel gross revenue and has had an increasing number of watches spurned by the Swiss semiofficial Chronometer Control (SOCC). At inclose the organization is investigation why the department is losing market share, basis for declining sales, and why watches are conception rejected by SOCC. The info derived from the advertise running revealed that the engagement of Krysten Neiman was non decreasing cross off value and more(prenominal) than one-half of the respondents admitted that Neiman was helping not prevent brand value. * 59% of the respondents admitted that the advertising appealed to them. * 67% of the respondents admired Krysten Neiman. * 66% of the respondents were proud of their Aquine Chronometer. * 61% of the respondents seed they were more likely to purchase an Aquine afterward viewing the advertisement.

* 69% of the respondents believe that certification from SOCC is a mark of quality. * 60% of the respondents watches were restricted with the SOCC. * 78% were willing to go former(prenominal) more for the certification. Because the advertising was not a negative continue on sales, the other surmise pertained to the watches is the quality. The SOCC certification process was explored to bust the percentage of watches being remove and the reasons for quality rejection. In the past year, 67% of watches were declined. In an movement to determine which watch was failing, a test was coordinateed....If you requisite to beget a full essay, order it on our website: Ordercustompaper.com

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