Levels of planning at SBC

Levels of Planning

Southwestern Bell Communication Inc. is a diversified communication theory attach to, owning some(prenominal) of the worlds leading data, voice and Internet Service Provider. What made SBC alter from a regional telephone into a global communications provider was the lead of Edward E. Whitacre. Mr. Whitacre, Chief Executive Officer and prexy of the Board, did an analysis of the companys weaknesses and strengths when he took over the company in 1990. He knew where the company was at and he knew where he compulsioned the company to be in the future. At that point SBC was only ready to hand(predicate) to certain regions of the United States. He then created a image to run more fiber optics to different regions and aimed to get more customers. Mr. Whitacres leadership of the SBC family of companies, once the smallest of the original Baby Bell, has render one of the largest telecommunication companies in the world. Over the past decade his leadership has gotten SBC named the world most admired telecommunications company by Fortune magazine for the sixth consecutive year in 2003, making SBC the only telecommunication company to hold the repress one spot since the award was published. Fortune magazine alike named SBC Americas most admired telecommunications company for the seventh time in eight years.

The mission of SBC Communications Inc.



is to meet customers where they are and support them get to where they need to be. That mission starts with the critical local connections provided through and through its subsidiaries, and build from there with a full range of voice, data and e- fear services and solutions to meet a wide range of business and consumer needs.

Since the enactment of the telecommunication act in February1996, under the leadership and vision of its CEO, SBC Communications has completed several acquisitions to establish itself as...

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