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Monday, April 1, 2013

Media Propagates Ruling Class Ideology

This essay will evaluate the statement that the potbelly media plays a key role in promoting regnant class political orientation. This situation will be assessed done the points of view of Marxists, pluralists, and neo-Marxists.
Marxists supports the view that mass media has a major role in spreading the ideology of the ruling class. Karl Marx states that in every epoch, the ruling ideas are the ideas of the ruling class. Politically, the ruling class will set agendas and they try to chit-chat these agendas onto the population. Louis Althusser first proposed the concept of ideological state apparatus, listing media as oneness of the apparatus used by the state to start out their ideology to the proletariats. Marxists like Blumler and Gurevitch claim that journalists and politicians depend on one another and adapt to one another. Politicians use journalists to persuade people to adopt a particular image of themselves, their party, and the agendas that they are hard to achieve. Journalists, in return, receive interviews, news, and the action that they covet. This form of relationship open fire be seen in Nicolas Sarkozys rapport with the French media. Sarkozy has a wide connection with powerful people in media, for example, Serge Dassault who is the proprietor of the right-wing daily, Le Figaro.

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After his presidency ended, the media portrayed him as much missed by the people, even though harmonise to a poll, 55% of the French people do not miss him. His popularity with the media has an effect on the media portrayal of the Roma gypsies in Sarkozys campaign for their expulsion. The Roma gypsies are portrayed in a negative light with words such as illegal and unwanted and the campaign itself is described as Sarkozy waging a war against them. The French medias presentation of the Roma gypsies shows that media, through their relationship with the ruling class, helps spread the agendas of the state. However, journalists do not of necessity cooperate with the state and endorse their ideologies. Instead,...If you want to get a full essay, order it on our website: Ordercustompaper.com



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