Discussion Question4 . What are the spare techniques that enterprises can use in their deformity-building process on the WebThe brand tools are : Personalization , co-creation of content purchase-process streamlining , customization , propelling pricing , and brand communityEnd of Chapter Quiz1 . Media developments that orison to consumers desire to control their media go steady imply _____a . on-screen television set program listingsb . blogs and other co-creation of lucre contentc . belief that the earnings is the topper source of news2 . The changes in consumer media habits do non seem to be touching B2B marketsa . trueb . false3 . The concept that describes the strength of a brand is _____a . recall of advertise detailsb . brand personalityc . brand equity4 . Internet advertising offers a manner to reach consumers who are not _____a . current users of the brandb . heavy viewing audience of TVc . willing to accept cookies5 . Tools for online brand do not include _____a .
price stabilizationb . personalizationc . self-service6 . Which of the following is a true statement approximately node acquisition on the Interneta . Internet advertising whole kit well alone to choose new customersb . It is more valuable to reach qualified customers on the Internet than in both other mediumc . Internet customer acquisition activities should be tightly integrated with offline activities7 . _____ is the advertising mode that uses sound , motion , and interactivity to conduct visitorsa . Flashb . Rich mediac . Pop-ups8 . Ad parcel is necessary for most sites because...If you require to get a comprehensive essay, order it on our website: Ordercustompaper.com
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