Swot Analysis Essay Example for Free

Swot epitome EssaySWOT Analysis is a historied tool to analysis overall strategic position of the business and purlieu. Besides, people used SWOT Analysis to identify their strategies and create a specific business model that best aligns all the resources and capabilities to requirement to environment which the firm operates. SWOT has divided into deuce, which is internal factors (S, W)that firm have few to measure it, meanwhile, external factors(O, T) is something non control by us. Strengths are qualities that enable company to achieve their mission we can observe some(prenominal) strengths from Citibank. Citibank is a global network company by almost seven of the top ten banks in the world and considered as the market share leadership in world. Citibank has experienced to emerge into umteen contradictory markets, although they had not always been a world- class success story. In addition, Citibank is an innovative company who always bewilder out with some new services to customer.By open a multinational account services, Citibank has gained the assumption from Japanese consumers. The strong focus on technology and innovative financial services help Citibank to won many awards. Citibank has a good training and development for their employmentee too. There is always a mentor to leave their employee progress. Hence, Citibank people are great demand from other banks. On the other hand, Citibank do have some weaknesses that may influence Citibank success and growth. They face some conflicts came from bad management and coordination. Citibank merged with Citicorp and Travelers group, there is a report of differences and conflict between two co-CEO, John Reed and Sanford Weill. This problem arises due to different cultures of two organizations.There may lead some communication problems between them, which by language and cultural barriers. outer Factors has opportunity and nemesis, which is not under company control. Opportunity of Citibank is the y have offered retail banking services. Citibank has launched their strategy of localised commitment, to employ 95% local employee in Japan. By implement this strategy, Citibank has conk out very popular by government. Citibank has many opportunities to expand to other foreign countries by implement the multinational account. It will win consumer heart and helps Citibank to become a first enter foreign market more successful. Citibank certainly have threat, the main threat of Citibank is competitor. Citibanks major competitors include domestic and foreign competitors.Examples of domestic company are Bank of Tokyo- Mitsubisi and Sanwa Bank. inappropriate company are HSBC and Deutche Bank. But Citibank has many competitive advantages which are strong brand equity, innovation and localized high employees. With all these competitive advantages, Citibank has much percentage to win among so many competitors.