Why did the Disney Brand devaluate over years?

It is often said that our companys most valuable asset is the Disney let out. puff up you will get no argument from me. I pleasant of like the name myself, but in recent clock there has been a tendency to refer to it as the Disney brand. To me this degrades Disney into a thing to be bureaucratically managed rather than a name to be creatively championed. Branding is something you do to cows.----Roy Disney

MKT 376

LU ZHOU

09/20/2004

CHEESE IS track OUT FOR THE ENCHANTED MOUSE

        I still remember vividly when I attended the information session regarding the college internships at Walt Disney in Orlando, Florida about two years ago. I was told that the park employees at Disney are called regurgitate members. Why? It is because Disneys emphasis on put a good show for its paying guests extends to its personnel training. This is on the nose why people around the world have been pass judgment to come to this land of imagination and magic. In many peoples mind, Disney is the interchangeable of entertaining and away from the harsh reality. However, there is absolutely no question that Disney had weakened their brand over these years. The so called cast members sarcastically implied the companys CEO Mr. Michael Eisners yelling for cut.



Seemingly flesh one problem for the Mickey Mouse is that the current leadership has no sense of stewardship of a beloved brand. It is as unprejudiced as just show me the money. Of course, the brand protrude of such global mega entertaining corporation would not be fade away within couples of days. It is a gradual aggregation of wrong decisions that led to the weakening of the brand.

        The Disney brand which was built upon the determine of a man who was perhaps

most uniquely successful at achieving his...

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