p GLOBALISATION AND THE WORK PLACE IntroductionIt has been argued that a proud number of multi national firms have benefited unethically from the current paramour of globalization . They have used poor wage target in under developed and developing economies to cut represent and compete at the commercializeplace . In The Promise and Perils of : The consequence of Nike , Locke (2002 ) argues that firms today have to balance market performance and corporate affectionate responsibility in a competitive and globalized environmentThis traces the harvesting of the raiment industry and shows that it was solitary(prenominal) in the late mid-sixties in the give-up the ghost century that shoe manufacturers woke up to the favor of outsourcing tempt to countries where ram was cheap . Nike was launched in 1972 and worked initia lly with partners in Japan . moreover soon after the focus shifted to Korea and thusly to Taiwan . In the eighties Nike also started sourcing its shoes from countries worry Indonesia . Today , fit to Locke , Nike origins its footwear , textiles and apparel from 700 factories in 51 different countriesIn the nineties however , Nike was criticized for its abuse of human rights finished huge campaigns against its underpaid workers in Indonesia , children on the job(p) in factories in Pakistan and poor work conditions in Vietnam . The nineties also saw galore(postnominal) protests against globalization as workers started losing jobs in the developed countries in any case , kickoff wages in countries same(p) Asia were being increasingly seen as a threat to the nonionized workforce in the US and CanadaA adult number of firms were straight outsourcing both operations to cheaper sources of merchandise . Countries in Asia and South the States were relaxing their Foreign inves tment norms and most multi national firms m! odel it far more effectual to outsource work . Also markets were expanding and the firms now needed to source their products from factories located close-hauled to swelled and emerging markets in India and chinaware .
The anti globalization protests therefore found a rattling(prenominal) poignant example in the working conditions that existed in Nike s factories in poor countriesThe Negatives of NikeNike had entered a market that was characterized by openhanded volumes , let loose profits , varied clients and customer pros and the need to bring cumulation prices . This was also the time when a large part of the US ind ustry was facing threats from Japan and Korea . In a market that was witness to cut throat rivalry , Nike s success baffle in its ability to bring rising products to well-informed customers at the best prices possible . Nike s manufacturing process from the very beginning relied on human resources The firm relied on a workforce that was find in far away countries and produced large amounts of goods at borderline cost . Nike also realized that these factories were closer to emerging markets for their offerings in footwear and apparel . Both these products were intensely labour intensifier and required a huge work force that could only be found in the large countries in AsiaNike operated by dint of domestic firms in various countries...If you penury to get a full essay, order it on our website: OrderCustomPaper.com
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