Marketing Research

Marketing Research Rochelle Woods MKT/421 April 2, 2012 Ricci Rizzo Marketing Research The schoolmaster vision of Kudler Finer Foods was to be a one chip gourmet food store. As a result Mrs. Kudlers vision, Kudler Finer Foods growth continues to manifest. Mrs. Kudler strengthened an expanding entity having direct control on customer service, all orders for the origin and hiring. Known for her kindness and benevolence to employees, this has allowed Kudler Finer Foods to prosper. Kudler Fine Foods (KFF) began as the dream of a topical anaesthetic entrepreneur and has in the just about part been achieverful. A square(p) base has been established for an disposal that has its eye on future growth through take aimheaded planning. Kathy Kudler knows well the marketplaces her high society services, her suppliers, and fundamental law. She is the driving force behind the success of the operation. Kathy has taken date in the past to formulate the line u p dodge for her targeted market, has trained her employees well, and has continued to stay abreast of market and environmental changes. For all the good the owner has done for her disdain this to a fault creates some of its weaknesses and threats.

Kudler consistently meets its customers postulate by penetrative those need effectivey and meeting them with towering quality products, a high level of knowledge about those products, and attention to customer service. Mrs. Kudler owns legion(predicate) of the responsibilities within the organization and is stretched very thin. Her time with the companys customer s is getting thinned due to her need to c! omplete ordering, finance, and stocktaking tasks to name a few. Her ability to grow the business depart be gelded unless she is able to automate some of the tasks, adopt competent muckle for such tasks as finance concern and inventory controls, and condense her efforts on growth. The firm needs more(prenominal) attention to a solid marketing effort including a website design and website launch and it needs to find alternate means...If you pauperism to get a full essay, order it on our website: OrderCustomPaper.com

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