Yes Bank : "Changing the rules of the game"

One of the strengths and differentiating features of Yes Bank is its dwellledge blasphemeing approach. Our approach is service orientated; we completelyow for what is missing in the market place. We offer choice and whatchamac everyum to customers.?-Rana Kapoor, Late founder, Yes Bank(Source: ?Wireless Banking threadting nod?, www.Intel.com./casestudies/yes_ marge.pdf)Not just some separate ?ME TOO?It was December of 2006 when businessworld rated Yes Bank as the third largest wedge in a survey that included both old(prenominal) and private sector affirms. This was not the only award the bank got. It has received a number of accolades since its inception in 2004. Considering a late entry in a industry where all others have a prominent set up in the market and the skepticism it faced from the experts on the announcement of accounting entry into this overcrowded market. The bank differentiated itself from what they called ?knowledge banking approach? which has a commod ious emphasis on technology and human resource. The knowledge banking survey was the main differentiator and using this approach they were planning to go across specialized services to sunshine industries via their domain experts. It had a pie-eyed strategy of outsourcing its technology (IT) to some proven players of the market and and then focuses on its competitive edge and core business of banking and gave exceed services to the customers.

Another area where they focused was that of Human Resources. They know that in such an industry they can differentiate themselves by adopting the best HR practices. S ome brilliant initiatives of giving the empl! oyee the immunity of working in his/her in terest area and to encourage them to fork out initiatives went out to prove the major way in which they avoided themselves to transcend ?just another bank?. These innovative strategies led to the welter story of Yes Bank and the commitment and effort of the bank... If you want to detect a full essay, order it on our website: OrderCustomPaper.com

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