The Marketing Practice For Unsigned Independent Artists And Their Essay

The Marketing Practice For Unsigned Independent Artists And Their unison - Essay ExampleHowever, McCarthy (1987) prefers a more than explicit explanation f the marketing mix, suggesting that the mix is a set f controllable variables which the organization puts together to satisfy a target group. A spokesperson marketing mix involves a product provided at a price, combined with some level f promotion to attract potential customers, along with a way (a place) to meet those customers (McCarthy, 1987). In run marketing, McColl-Kennedy and Kiel (2003) identify three extended elements for marketers. In addition to the traditional 4 Ps, McColl-Kennedy and Kiel (2003) stress the core portion f people in a service industry, including both employees and customers or potential customers. Additionally, the service dish up and physical evidence take on additional importance in service industries. All handle can produce best results for the marketing of unsigned independent artists and thei r music. Kotler defines the product as a faction f goods and services (Kotler et al, 2001). Given the service focus f their work, McColl-Kennedy, and Kiel (2003) define a product more generally. They term a product merely as a bundle f attributes--some tangible, some intangible--offered to a buyer by a seller.Marketing and management theorists agree on the simple concept f price.