February 9, 2011 Inflight entertainment Case Q1.What is the type of management decision-making role that Isobel was undertaking when she instigated Sarahs project? * The decision-making role played by Isobel was the entrepreneur (intrapeneur). * She was quest out new opportunities in China, so she hired a consulting team to aide/support her. * Information was taken from consultants (informational role) to analyze and drive change. Q2.What ar the DMU roles of each person mentioned in the courtship? * Decision-maker was Isobel, who made the decision to enter China. * The authoriser would be the plank of directors i.e. sale and finance directors, who are in the position to legislate Isobels decision. * Information providers are the undergraduate consultant team, who reveal information to support Isobel in her decision. The consultant team could in addition be considered influencers because they helped to develop Isobels opinion further close to opportunities in China. Q3.What is the nature of the decision to move into the Chinese merchandise? * Will increase profitability, market-share and size of the company if the decision is use correctly.
* There is a potential high risk of failure, which is determine by Board members and they use their authority to justify non implementing the strategy just yet. * This is a very important decision, which is seen by the extensive involvement by the DMU of the company. * Isobel is justifying her decision based on logical analysis and expertise (of the consultant group). Q4. What is the orientation and finish of the firm? * The orientation of the firm is sales. * They are interested in creating short-term demand in China by seek to exploit an opportunity of increasing travel. * For the most part they are confident in their product and are looking for large industries to sell their entertainment systems in. * The sales director was one of the authorisers in... If you motive to get a full essay, order it on our website:
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