Levis Campaign

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Levis “Go frontwards” Campaign
11/11/2009
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ground in the backdrop of the current economic recession, the Levi’s Go Forth campaign is aimed to tap the desire to bring almost a turnaround in the world economy that is shortly plagued by pessimism and loss of hope. The campaign is a call to the offspring that aims to capture their “pioneering spirit”, coupled with hope and optimism. The company aims to view Levi’s as a jean for those youngsters who argon egotism reliant, independent and determined to bring about a trade through their hard work.
The campaign which was launched in America primal this year propels the youth not to wait for better time to come, rather, take the lead to bring the better times. The campaign is a tribute to those individuals who believe in themselves and always choose to purport ahead rather than mourn the past. It is inspired by the voice communication of Walt Whitman, a great American poet, who was an optimist and promoted the same idea in turbulent times of the civil war in the American history. He believed in the undying human spirit and back up citizens to thrive in their personal search for the vision of a promising future.




Analyzing the Levi’s GO forth campaign victimisation the model of motivation process; here the product caters to the introductory need of clothing, further the ads which were a part of the campaign are build around the desire of the youth to help the American economy to recover from the prevailing recessionary times. Given the negative conditions of the American economy, it is natural that the citizens of the country are filled with this ingrained desire to do something that will help the economy re-coup. The people in general and the youth in particular are constantly looking for ways to improve the conditions; this creates a sentiency of tension in them. To reduce this tension they are on a look out for the ways to do something to...If you unavoidableness to get a full essay, order it on our website: Ordercustompaper.com



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