Introduction………………………………………………………3
trade surroundingsal Analysis…………………………….3
Marketing Environmental Model……………………………….6
Consumer Analysis……………………………............................7
Tar hold out Market……………………………………………………7
procession Plan…………………………………………………..7
Budget/ Evaluation………………………………………………9
Appendix………………………………………………………...10
References……………………………………………………….15
Introduction
I occupy chosen to research the metropolis of Newcastle upon Tyne for a proposed rent-a-bike scheme. Newcastle is a major city within the UK and with a new and exciting encounter it is building for itself it attracts a large amount of tourists which just adds to the citys diverse population and unique structure.
Marketing Environment mannerl
Some define marketing as, a social and managerial process by which individuals and groups obtain what they need and want with creating and exchanging products and value with others. (Kotler, Wong, Saunders & Armstrong 2005) To understand Newcastle a little bit more and aid my environmental market research I confine decided to use a PEST model.
PEST analytic thinking can be used for marketing and business teaching assessment and decision-making, and the PEST template encourages proactive thinking, rather than relying on habitual or instinctive reactions.(Businessballs.com, 2007) By applying this model to Newcastle in relation to my Rent-a-bike scheme I have uncovered factors that bequeath both help and hinter my proposed business.
Political
The government is currently looking at introducing a pay as you drive scheme end-to-end major cities and motorways to cut over-crowding levels. The government also has congestion charges planned out for all major cities. Tax on petrol is yet another factor that would have to lie with into consideration when looking into introducing a new and alternative mode of transport into a major city such as Newcastle. At the moment tax on petrol stands at about 65p per litre which is a huge amount...If you want to get a full essay, order it on our website: Ordercustompaper.com
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