Distribution Management

Executive Summary To conclude, the mart was changing regarding political, economic, social and technological factor. At different stages, Henleys has to consider relevant opportunities and apply corresponding strategies. At the beginning, it is difficult to achieve all goals, including market information, sale performance, market share, distribution network, change efficiency, brand positioning, customer relationship and guan xi with governing. Henleys had to prioritize the goal and achieve them gradually. Appropriate and flexible channel jut out is necessary for the dynamic situation. At the new market development stage, Henleys had to rely on Dongxi as a iodine distributor and also a stated owned enterprise, regarding the government support of at the back. A better guan xi makes issue easier for Henleyss new entry despite the intervention of Farms administrative Bureau. Then Henleys need to have a stable and cheering relationship with Dongxi. Good Dongxi has been established throughout years as Nancy, the Deputy Director gave credit to the loyal partnership with Dongxi. Rickys predecessor, Mr. Yip has chosen a single channel, and brought Henleys to achieve veritable level of development. However, situation changed after years.

Ricky should reconstruct the channel design of Henleys and should terminate Mr. Cao as he was not able to alter to the new and dynamic market. After certain level development, Henleys proceeded to a mature stage. Multi-distributors would bring more(prenominal)(prenominal) opportunities to Henleys. So, Henleys could start to consider other(a) distributors worry Xinxin Department Store and Guining Department Store. When private-owned enterprise became more popular among customers, Henleys could start to establish partnership with private distributors, like Jimmy Wongs own private distribution company, which was more effective and flexible, with better personnel quality and extensive network. Lastly, with well-off market factors, Henleys was able to establish... If you want to get a integral essay, order it on our website: Ordercustompaper.com

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