Fab India Case Study

FAB INDIA Company profile History In 1958, well before American companies were sourcing from India, John Bissell left his position as a purchaser for Macys reinvigorated York to work as a adviser for the Ford Foundation in order to develop Indias export potential in its emerging textile industry. What Bissell spy was a village-based industry with a profusion of skills hidden from the world.    heady to showcase Indian handloom textiles while providing equitable employment to tralatitious artisans, Bissell established Fabindia in 1960 in order to fuse the exceed aspects of East/West collaboration.     Fifteen days later the frontmost Fabindia retail store was opened in Greater Kailash, New Delhi with a range of upholstery fabrics, durries and home linens. By the early eighties, we started producing garments do from hand woven and hand block printed fabrics.  Over the years the focus of Fabindias marketing shifted from exports to the local Indian retail market. What started as an export house has today become a winning retail business presenting Indian textiles in a admixture of natural fibers, and home products including furniture, lights and lamps, stationery, home accessories, pottery and cutlery.

Extending this partnership to the farmers in rural areas, Fabindia launched its organic food products range in 2004. Fabindias bona fide Personal care products range is also being launched at all in all Fabindia outlets. Today they have retail outlets in all major cities of India - 110 at last count - in addition to international stores in Dubai, UAE; 3 stores in Bahrain; Doha, read of Qutar and Rome, Italy. Vision and Mission Fabindia believes that it does more than just collect and sell handicrafts. It sees itself as an enabler of a certain way of life. By doing its business in a certain way, it is trying to demonstrate that the urban keep model is not the only path to development for a society. It istrying to prove that old patterns of... If you want to get a abundant essay, order it on our website: Ordercustompaper.com

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