Indian Airlines

EXECUTIVE SUMMARY Indian Airlines is the oldest carrier in the domestic air travel industry. It has been the important stay for domestic air travel in India for more than 45 years. With the arrival of other private airlines, its interests have been hurt, but it is proceed its quest to be the leader in this industry. During the research, the main objectives of the study have been: a)To understand the wisdom of travellers towards Indian Airlines. b)Also to poke the perceptions of travel agents towards Indian Airlines. c)To know how Indian Airlines end meliorate its overall performance d)The specific objectives are to improve service tincture of Indian Airlines e)To have a better merchandising strategy f)Market go out of Indian Airlines as compared to its counterparts To find out the required development primary data was quiet through self-administeredquestionnaire for the passengers and travel agents and alternate data from library and theinternet. A sample size of cc was taken including 150 passengers and 50 travel agents. The passengers and travel agents matte that private airlines were better in certain service factors. They in like manner could identify a change in Indian Airlines, aft(prenominal) the arrival of private airlines and believed that it was overcoming its I care less(prenominal) syndrome.

For analysis of the data, statistical tools, based on the data collected were used and comparative analysis was done. Indian Airlines is a financially self-coloured company and if it carefully plans its strategies, with more focus on passengers, it result remain the market leader. 1.1PURPOSE OF THE STUDY The purpose of the study was to understand the perception of travelers towards Indian Airlines, to apprehend the perceptions of travel agents towards Indian Airlines, to know how Indian Airlines can improve its overall performance in terms of its marketing as well as its quality ofservices provided and total guest satisfaction and hence with the help of the above to assessthe... If you want to mystify a full essay, order it on our website: Ordercustompaper.com

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