Market Potential Indicator

commercialise Potential Indicator Purpose of Indicator As the name states, it is a measure of the commercialize potential of a country development several dimensions, ratings, indexes and percentages. Currently, emerging economies comprise more than half of the worlds population, account for a large sh are of world create and have very high growth rates, which mean an tremendous market potential. With global marketing becoming more important, companies and marketers are attempting to determine which international markets they would like to penetrate and the appropriate marketing strategy. Using the market potential indicator countries are heroic by the recent progress they have made in economic liberalization using eight dimensions. Each dimension is given a weight to contribute to the overall market potential index. Construction of the index The market potential index was offshoot constructed using only seven dimensions and was given the following weights: Market Size (4/20), Market product Rate (3/20), Market bulk (3/20), Market Consumption Capacity (2/20), Commercial radical (2/20), sparing Freedom (2/20), Market Receptivity (4/20). Market Size In development their business plans, companies of all surfaces face the challenge of determining the size of their markets.

The relevant market equals the companys sales if it were to capture century% of its specific niche of the market. This index represents the total population. Market Growth Rate Another important dimension, the market growth rate is a combination of market factors used to predict the likely direct of sales. It is usually expressed as a percentage per annum, at which a market is increasing in size. Market Intensity This index takes into consideration the gross national income per capita and private consumption as a percentage of GDP. Market Consumption Capacity Ranks the size of the substance class available in consumption/income. Commercial Infrastructure Infrastructure is important for... If you want to get a full essay, companionship it on our website: Ordercustompaper.com

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