Marketing Concept

THE MARKETING CONCEPT The marketing concept means having the fundamental and in-depth discernment of the target market, their needs, wants and confrontations that the placement is aiming to satisfy. In articulate to do this, the organization must be well-equipped with knowledge to back up their strategies that atomic number 18 more(prenominal) effective than its competitors. Marketing organizations also defines marketing as a process of identifying, anticipating and then satisfying customers with a profit. not only do we satisfy our customer, in doing so, there should be a return to our stockholders value (Value-based Marketing). Marketing, as reported, is both art and recognition. The art would be in the innovation, the science part is the process or on a noble approaches like; SIVA. (Solution, Information, Value, Access). There is what you call, Marketing mix or the 4-Ps of Marketing. Product, Price, publicity and Place. All are these decisions gratify our customers but if one of these would be problematic, or would not complement the others, then that is the take exception passenger cars face. The information age made the customers expectations higher than ever before. The access to information made them expect higher quality, better service, faster response and on a competitive price.

The globalization also opened up to more players that strategies had been sprouting up from anywhere. One popular response to this challenge is through market segmentation. This approach is dividing the market into categories or consumers who parcel of land traits and characteristics. This however is ultimately expensive, providing highly specialized products to each segment. different approach is called direct marketing, or the one-on-one marketing which creates feedback and a more customized product for a consumer. Example of this is being an AVON gross sales agent, SARALEE and in the case of DELL computers, offering customized computers to individuals delivered to them within 48hours afterward order. Sources: Marketing report... If you want to get a full essay, order it on our website: Ordercustompaper.com

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