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Friday, December 7, 2012

Masala Art at a Glance

EXECUTIVE SUMMARY With a food-loving population and an image of a food paradise among tourists, Singapore is internationally recognised for its vibrant and elicit food scene that boasts of a mouth-watering choice of cuisines. non only is there a mind-boggling choice of cuisines merely also a variety of eat-out options like food courts , refrain food joints , fine dining restaurants and five star hotels. The flowering focus of this report is on The Masala cunning, a trades union Indian Restaurant which is both contemporary and elegant. Run by Mr. Jawahar Singh and his son, Mr. Sukhvinder Singh, The Masala Art is the third restaurant managed by the duo, the other two cosmos Tandoori Restaurant and Sitara Restaurant, both on Serangoon Road, Singapore. What makes Masala Art distinct from the fix of identical Indian Restaurants in the market is, its intricacies of the dishes and its incommensurable variety. In this report, we highlight the various functions of Masala Art and also suggest a marketing strategy which would help leverage its brand grade in the market. It goes without saying that Masala Art is all set to divvy up the world by storm with its appealing & innovative creations that boasting a wide variety of dishes from all parts of India, from North to South and the East to West.
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LITERATURE REVIEW stand up ANALYSIS SWOT summary is a tool that a society uses for auditing its organizational performance. This is the prototypal step, marketers should consider before framing a marketing strategy. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are used in examining internal factors. Opportunities and Threats are considered as external factors. Factors considered as STRENGTHS: ?Having specialists marketing expertise ?New, innovative and high superior product or service ?Location of the company ?Quality processes and procedures ?Other aspects of the company that add value to products or services Factors considered as WEAKNESS: ?... If you regard to get a full essay, order it on our website: Ordercustompaper.com

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