Open a Zara Store

Open Zara Store in Suzhou Zara Project Report Yang Cao Kalele Perreira Hunan Lei Nicholas Case line of merchandise 201, slit 1 Professor Eli Berniker May 20, 2007 Table of Contents instaurationduction to the project: p.3 Intro to Zara: p.3â€"4 Business Vision: p.4 Location: p.4â€"7 Tar quarter Market: p.7â€"8 Business Startâ€"up and Operation: p.8â€"14 Future Growth: p.14â€"15 give Recommendation: p.15â€"16 Why we choose Bank of China to get our initial fund? p.16 References: p.17 This report is a comprehensive course of study to open a Zara clothing in Suzhou, China Introduction to Zara Zara was founded by Amancio Ortega in 1963. The business began as a small equip producing lingerie items. The first Zara retail store opened in 1975, and was spangn for selling low-priced imitations of more up grocery fashion trends. Today Zara accounts for approximately 80% of the total gross revenue of its p bent high society, Inditex Group. (Brand Watch Zara, 2004, p.2). There are 4 master(prenominal) processes within Zaras value creation: designing, sourcing and manufacturing, distributing, and retailing. Zara has several matched strengths, such as a quick stock-take solvent time.

Most apparel retailers receive weekly shipments of new inventory? however Zara stores receive shipments biweekly. (Brand Watch Zara, 2004, p.4) Zara is also able to move to emerging fashion trends very rapidly and as a result in some respects Zara is a draw in the fashion industry. Many believe that if you want to know todays fashion trends, just go impression at the window displays of a Zara store. The window displays at Zara stores are another aspect of the business that makes it unique. Zara spends almost nothing on conventional advertising, as all of its marketing is found in its stores. Zara designers create prominent window displays that are visual attracting to consumers. The company carefully selects sites for new stores so that the window displays are positioned in... If you want to get a full essay, order it on our website: Ordercustompaper.com

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