Strategic Marketing

Definition of selling and merchandising Management Marketing is a olive-sized core of manufacturing firms. Therefore, marketing c atomic number 18 is important and should be studied. The hobby will be presented the interpretation of marketing and marketing management. What_is_Marketing? Marketing defined : Marketing is a social and managerial figure out by which individuals and groups obtain what they need and want through creating and exchanging nurse with others. Marketing is to establish, develop and commercialize long-term customer relationships, so that the objectives of the parties involved are met. This is done by a rough-cut exchange and keeping of promises (Gronroos, 1989). What are marketed? 1.Places 2.Properties 3.Organizations 4.Information 5.Ideas 6. Goods 7.Services 8.Experiences 9.Events 10. Persons Marketing is about managing juicy customer relationships Attracting new customers Retaining and growing current customers Who are the markets? Consumer  Markets .  channel Markets . Global Markets . Nonprofit and Governmental Markets Marketing Management Marketing management  is the art and science of choosing target markets and building profitable relationships with them. This definition must include answers to two questions : What customers will we take care?

and How spate we serve these customers best? Selecting Customers and Creating Value Consumer Management includes 2 things. Two things are answers to these questions : What customers will we serve? and Marketers select customers that can be served profitably. Creating look upon Proposition includes 2 things. Two things are answers to these questions : How can we serve these customers best? and Includes the set of benefits or values a order promises to deliver to consumers to satisfy their needs.   Chapter Two What is Marketing Management and what do product managers and marketing managers do?   The Meaning of the terms Marketing Manager and Marketing Management   Traditionally if a... If you want to get a full essay, order it on our website: Ordercustompaper.com

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