Aquine Industries

Aquine Industries
Memo
To:Aquine Shareholders
From:
CC:Sirpathi Nilkar
Date:5/18/2011
Re:Declining market place share
Declining securities industry Share
Aquine Industries is currently sitting with a 5% Market share. The performance of this most recent first quarter is an incomparable low for the mechanical watch division. With the bulk of the company demonstrating acceptable levels of success the problems with the mechanical watch division are troubling. When the aforesaid(prenominal) issue is combined with the rejection of an increasing number of watches by the Swiss Official Chronometer Control the outlook for the company appears weak.
Upon observation the harm of market share and declining sales appears to be a maneuver reflection of the advertising campaign. In order to severalize the precise perceived weaknesses of the company a investigation was conducted via customer visual modality with 500 respondents. The results of the survey are as follows:59% recite advertising appeals to them, 66% are proud to wear an Aquine Chronometer
61% say they are more likely to purchase an Aquine Chronometer after seeing the ad, 60% thought the SOCC certification was important

The results show that the advertising campaign has been effective and the declining of market share is not a result of a failed advertising campaign.



Consumer perception of product grapheme and craftsmanship could be another explanation for the declining market share. come on research was conducted to analy the number of watches rejected. The SOCC will reject the watch if the choice of the watch fails one of its seven tests.
The percentage of the watches rejected by the SOCC has increased from 32% to 67% over the last 4 years. A sample size of 120 watches is adequate to identify any trends and will represent the behavior of the population and ply the application of the central limit theorem.

The results provided by the research evince the rejection area of the sample size is found within leash tests; the three...If you want to get a full essay, order it on our website: Ordercustompaper.com



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