Blogging at Bzz Agent

Blogging at BzzAgent

Case Study Analysis



























April 9, 2012





Recommendations for BzzAgent

a. Improve the promoters initiate ining strategy

b. Beelog should be kept online however with improvements

c. Agents segmentation correspond to campaigns strategic map

d. Higher ROI for agents.


a. Improve the agents recruiting strategy

The current agents con spotr BzzAgent as a side job rather than real job where their earrings depend on their effort so they might not be position enough dedication on the campaigns. Thus BzzAgent needs to recruit more students and young agents to bring new and fresh perspectives to the company. BzzAgent should political campaign a campaign to bring these agents and engage them with the companys vision of marketing. Even though some firms began their database based on their customer loyalty, BzzAgent is still needed to perform their direct marketing campaign.



b. Beelog should be kept online but with improvements

Beelog should be kept online to carry the companys culture, but improvements are fundamental.



A communicate is a special space on the World wide-cut Web to share a topic, opinions, knowledge, etc where readers give notice make comments active the topic posted. Balters idea of blogging could have gone right-hand(a) or bad, depending on the use of the agents, but he took the danger to deliver truth and transparency. When Beelog was launched it had a great engagement with the agents, employees and etc, but as it went over its course, the bond was lost because the readers dont feel transparency since the blogs seems to be too clever. As mentioned on the reading there are about 175,000 new blogs created daily, so to maintain the readers attention and engagement is extremely difficult. A slashing Beelog could be a solution, where the blogs author can add opinions to the peoples comments. The idea is not to resolution to every comment, but to reply on an...If you want to get a full essay, order it on our website: Ordercustompaper.com



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