Jet Blue Airways Case Study

JET BLUE AIRWAYS CASE #3 BY DARRYL MITCHELL DR JACK HUDDLESTON BUS 599 / strategic MANAGEMENT 16 APRIL 2011 Discuss the trends in the US airline manufacturing and how these trends might impact a companys strategy. immediatelys airline companies are faced with substantial challenges in an effort to keep air travel an affordable and executable mode of transporting people in the future. The airline industry continues to life the pinch from the US economic slowdown and rise of glaring oil/jet fire prices, which have risen to disposition numbers with no predictable end in sight. The downturned parsimoniousness is also forcing customers both business and consumer travelers to look for alternatives to save bullion through cutting back on travel expenditures. The strategies that airline companies pursue for the future in an effort to offset skyrocketing fuel prices, and keep air travel affordable pose possibly the most significant challenge to ensure success in the future.

Rounding out the list of challenges is the threat of increased challenger due to the vulnerability of the market to new (small) entrants partially referable to rising fares and the potential for increased labor costs as a result of the possible future shortage of pilots predicted by studies such as the one performed by the International form Transport Association. To meet these challenges airlines may find themselves needing to develop and survey strategies associated with lowering operating expenses and increasing operational efficiencies through initiatives such as energy conservation measures, scaling back operations, targeting particularized markets, pursuing partnerships with other airlines, or even mergers. Other strategies low consideration may include identifying additional ancillary tax streams. Energy conservation measures being considered are focused on reducing fuel consumption through techniques such as flying at slower speeds, higher altitudes and making airplanes flatboat aimed at... If you want to get a full essay, order it on our website: Ordercustompaper.com

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