The World Most Valuable Brand

The worlds close valuable brands. Whos most engaged? ENGAGEMENTdb Ranking the Top 100 Global Brands prompt by: www.ENGAGEMENTdb.com July 2009 TABLE OF CONTENTS Introduction ......................................................................................... 1 INTRODUCTION Historicall(a)y, economic hardship motivates companies to make out a good, hard look at their marketing bud shoot fors and look for to compute each enthronizations ?nancial honor. This recession is no different, with one exception: social media has become perceived as an indispensible marketing tool â€" one getting increased investiture â€" despite a historical inability to quantify its worth. in that respect is little left to debate about whether or non one should participate in social media â€" virtually all companies, big and small, have acknowledged social medias presence, and ?rms who do not have a blog, Facebook page, or Twitter government note now ?nd themselves in the scarce minority. Many, however, appear to be blindly hopping on the bandwagon â€" people are creating keep company pro?le pages and sending updates without knowing how much they should invest in these distribution channels or what success even looks like.

This brings us back to Economics 101: how can a company effectively allocate limited marketing resources if they cannot de?ne the investments value? For the ?rst time ever, Wetpaint/Altimeter Group have gone(p) beyond surface case studies to measure the true ?nancial value of social media. We conducted our research not just on a small scale, but based on the worlds 100 most valuable brands these are brands that are widely acknowledged for setting the standards in marketing as deliberate by BusinessWeek / Interbrand Best Global Brands 2008 rankings. And now, we evaluate how well they are engaging their consumers using social media and, even more importantly, how that exponentiation correlates with their most important ?nancial metrics: revenue and pro?t. A surprising conclusion: While much has been... If you want to get a full essay, order it on our website: Ordercustompaper.com

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