The Low Cost Airline: Airasia 2

The Low Cost Airline: AirAsia A study of opportunities, challenges and vital success factors LGT 3007 Air Transport Logistics Introduction History of rugged damage airlines The low- appeal concept became a moneymaker in the unify States, where it was pioneered in the 1970s by Southwest Airlines, the model for cipher carriers elsewhere like Ryanair and easyJet in Europe. Definition of low toll airlines A low cost airline generally has many a(prenominal) features that divers(prenominal)iate it from the traditional carriers. These features include ticketless travel, online ticket sales, no foreign offices, no frequent flyer points, no free regimen and beverages, no inflight magazines, no club lounges, use of secondary urban center airports. Not all low cost airlines have these features, and non all airlines that have some of these features are low cost airlines. For example, Virgin Express is a low cost airline, but it still offers complimentary coffee and inflight magazine, and they are based at Brussels primary airport. Case Study-AirAsia Story of AirAsia Air Asia, as the second Malaysian National Airline, provides a totally different type of service in line with the nations aspirations to proceeds all citizens and worldwide travellers.

Such service takes the form of a no frills - low airfares flight offering, 40%-60% lower than what is soon offered in this part of Asia. Their vision is Now Everyone Can move and their mission is to provide Affordable Airfares without any compromise to Flight pencil eraser Standards. The story of emergence of AirAsia is similar to Ryanair, since both carriers underwent a extraordinary transformation from a money-losing regional operator to a profitable, low cost airline. AirAsia was initially launched in 1996 as a full-service regional airline offering slightly cheaper fares than its main competitor, Malaysia Airlines. Before 2001, AirAsia break out to either sufficiently stimulate the market or rive enough passengers from Malaysia... If you want to get a full essay, parliamentary procedure it on our website: Ordercustompaper.com

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