A Case Study on: Toyota Revs Up U.S. Sales Essay

Since 1903, Chevrolet or Ford has been the best-selling car brand in the United States until 2002. Between two competitors, Ford is the first position in the market that year Toyota motor corporation of Japan s out of date cars closest to the two competitors and Toyota will pass Ford in the very dear future as because for the effectiveness of its long- frontier planning, modest goal and Toyota demonstrable Strategy that modest growth in Japan, Europe and North the States that was biggest opportunities in south-east Asia but unfortunately economics take aim of southeasterly Asia has slowed.The Japanese market is becoming more(prenominal) competitive for Toyota and the self-colored is losing gross sales to Honda & Nissan. For rec all overing this situation, Toyotas manger intend to exploit opportunity richly and Toyota sales more vehicles in the states than in Japan. Than the hearty uses merged level outline to focus on U. S market this outline leads the firm into top pl ace in the America market. WE Must Americanize. Fujio Cho Toyota Motor fellowship Q. 1. List the threats and opportunities that Toyota is facing in its surround. Then list the strength and helplessness of Toyota?See more Satirical elements in the adventure of Huckleberry Finn essay resolvent Basis on the Toyotas business environment, Toyota facing some some(prenominal) threats and opportunities. These are point out in the below Threats 1. The economies level of Southeast Asian countries has slowed. 2. The Japanese market is getting more competitive for Toyota. 3. Toyota is losing sales to Honda and Nissan. 4. Initially Ford and Chevrolet has been best-selling car brand in the U. S market. Opportunities 1. Exploiting of Toyotas intend in the U. S. market 2. Approaching to local managers in order to Americanize. 3. Import taxes and current risk are reduced by manufacturing 2/3 of the cars U.S. and keeping revenues and expenses in U. S. dollars. 4. Utilizing American designers to compete effectively in the U. S. market Strengths 1. The effectiveness of Toyotas in long-term planning. 2. Toyota has mod new product development. 3. The American competitors have been slow to respond to Toyotas threat. 4. As a company, Toyota is beginning to set better long-term goals. 5. Toyota has courtly ambitious goals. 6. Toyota do non like new direction and take that the firm stick Toyota Way Weaknesses 1. Initially, Toyota had a very conservative get on to goals. 2.Failure to recognize market opportunity to develop a life-sized pickup truck. 3. Slowing economies level in Southeast Asian countries.. 4. Traditionalists at heart Toyota do not like where the company is headed and want to stick to old ways. 5. Lack of understanding of American preferences at the highest levels of the company. Q. 2. Consider Toyotas U. S auto business. What business level dodge is the firm using? What factors did you entrust on in reaching your decision? Answer Toyotas chief operating of ficer realize that they must Americanize for this purpose the firm is using more American designers for care to be sold in the U.S market. This allows the firm to complete effectively with U. S auto market and to stay in touch with demands of American consumers. To achieve U. S market, the firm is using geographical corporate level strategy. I relied on in reaching my decision, some(prenominal) distinct factors. These are given below 1. Toyotas business environment 2. Intend to exploit opportunity of Toyotas manager 3. Toyotas corporate level strategy Q. 3. In your opinion, is Toyotas corporate level strategy (to focus on the U. S Market) likely to be effective over the next ten age? Why or why not?Answer yes, I think Toyotas corporate level strategy is definitely to be effective over the next ten years as because it is a company which is known for the effectiveness of its long term planning. Its corporate level strategy gets tremendous success in U. S Market. They are using Amer ican designers which will help to compete in the future due to get knowledge of updated consumer demand. It also using boilersuit cost leadership strategy in American market. By considering the supra case I think Toyotas corporate level strategy would be effective over the next ten years.