apple Inc. main Strength is the “BMW Strategy” [1] and the reliance it has among its customer. Whenever they deliver a product in the market in that respect is an expectation among its customer that Apple will deliver a stylish design and Rich UI. For example: iPod is known for its knavish design and iPh one for touch screen. Ease of use is also one of the main strength for their success. Apple doubled its smart headphone market sh ar within a year [3] afterwards introducing iPhone is a perfect example for this. It has unique look and liveliness with higher user satisfaction compare to the other products in the market. Apple’s products provide a complete ancestor which satisfies their users [17] and also, they complement each other.
Their Main Weakness is their price. Whenever customers think nigh apple’s products, the first thing that comes to their mind is its price. Macs are expensive when compare to their competitors. For most of the customers “A PC is a PC; who cares who makes it?”[4]. Also there are lots of same products in the market from their competitors with low price. There is compatibility problem in most of the Apple’s products [Proof: 5] where consumers don’t bump into apple products compatible with their competitors.
There are lots of Opportunities for Apple.
The consume for the smart-phone is one proof. Since there is a demand from the customers for a carcass with Computer power combined with Entertainment into one system, Apple had come with iPhone and it should continuously improve its power. As they have started distributing their products by dint of BestBuy, Target and Dell, they can use this opportunity to enter into the shell consumer market to maintain the leadership position.
The threat for the Apple Inc is the homogeneous products from its competitors like Nokia, Symbian and RIM’s blackberry [2]. The customers may understudy to low price devices because of the current recession. As the demand changes and some(prenominal) one can rule...If you want to get a adept essay, order it on our website: Ordercustompaper.com
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