Sony Corporation

Introduction Generally, Totsuko was started by 2 talented Engineer, Masaru Ibuka and Marketing Innovator, Akio Morita in 1946 in Japan. The company name was later changed to SONY in 1958. From 1950 to 1999, SONY introduced many in advance(p) products; many of the worlds first technology and evening pee-peed a robotic dog named Aibo. SONYs vision is to create something new, to create more dreams and to make things fun. SONYs mission is to create things for any kind of imagination and involve them in peoples daily life. In addition, interconnected multimedia technology is always SONYs promise to the people. The important roles supporting SONYs visions and dreams by means of these years include Norio Ohga (President 1982-1995), Nobuyuki Idei (President 1995-2002), Kunitake Ando (President & Chief Operating Officer 2002). debone Analysis Strengths Human talents (Employees) in SONY are creative; loyal and postponement the same SONYs dream Vast and strong financial capabilities that enables SONY to blow up their offices into US in 1960s with capital investment of US$500,000. Geographical opportunities. SONY has their headquarters in Japan which capable of avail the Asia Pacific market; whereas the US office is taking burster of the US/European continents.

In 1972, SONY has started its own SONY Technology nitty-gritty in San Diego. Vast pool of talented engineers in SONY grow their nature of business from electronics to entertainment (Sony Music/Sony Pictures), and even a bank for middle-class Japanese. Strong innovation culture inside the company and among the employees Great and successful marketing efforts for their products Worldwide know brand (Rated number 1 brand in US by 2000 Harris poll and Worlds 21st to the highest degree valuable brand in 2002. Weaknesses The dream that SONY envisioned has in time to be realized. It may be a negative universal image for SONY as stakeholders see that SONY is unable to fulfill their promises.... If you desire to get a full essay, order it on our website: Ordercustompaper.com

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