Analyzing The Marketing Strategies In The Syrian Telecommunications Industry

IntroductionTelecommunications is considered one of the basic factors of success of any organization . and then , any successful organization is characterized by the availability of an efficacious and efficient telecommunications net incline to render the necessary services to lurch information and data to and from the organizationTelecommunications system supports companies internally and externally with the sanction of the necessary rich and administrative information which helps accomplish work in the most efficient way possible . way of communication are ground on the availability of innovational information technology particularly through its well-known look , the cyberspaceCurrent trends show that communication is carried out through electronic mail mainly because communication has greatly developed since the time when the predict was invented by Graham Bel , and not to mention the finis when letters could solo be sent by kill , sea or air transport or unconstipated through the use of pigeons . One can imagine the difficulties that irritate the earlier forms of communication and the big costs and delays that often petabit to big lossesCompanies providing telecommunication services work many merchandising strategies to employ . Telecoms in Syria do not seem to have such clear strategiesWith only 3 .4 million better telephone lines in service and 1 .3 million meshing users from Syria s is apparent that the country needs more development in terms of the availability of telecommunications and modern communications technology further , the specific type of telecommunications system and /or hardware /software product and other peripherals must also be included in the marketing strategiesIn terms of mobile statistics , Syria has Areeba and Syriatel as its two study mobile operators . However , in 2006 there are only 4 .57 million mobile subscribers in Syria leading to a meek 24 of mobile penetration .

Mobile subscribers and annual developing by operator (December 2006Operator System Launch Subscribers (million )Annual growthSyriatel GSM900 2001 2 .332 54Areeba GSM900 2001 2 .237 53 4 .569 54 (Source : BuddeComm based on ITU and industry dataFurther , Syria has one of the lowest rates of Internet customs duty in the Middle East although an Internet connection was already established back in 1997 . One of the main factors target this is due to the fact that there are existing media restrictions on the use of the Internet throughout the population and that most of the Internet users largely come from companies , embassies and the Syrian government indomitable lines in service and teledensity from 1995-2006Year Fixed Lines Teledensity1995 958 ,500 6 .81996 1 ,119 ,000 8 .21997 1 ,313 ,000 8 .71998 1 ,463 ,000 9 .51999 1 ,600 ,000 9 .92000 1 ,675 ,000 10 .32001 1 ,817 ,000 10 .92002 2 ,099 ,000 12 .32003 2 ,414 ,000 13 .82004 2 ,660 ,000 14 .62005 2 ,903 ,000 15 .22006 3 ,400 ,000 17 .9 (Source : BuddeComm based on ITU and industry dataImportance of the studyTelecommunication companies require...If you want to get a estimable essay, order it on our website: Ordercustompaper.com

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