Strategic Management Case Study

NAMECOURSETUTORDATESTRATEGIC MANAGEMENT CASE STUDYIntroductionStrategic management is one of the most intriguing but important element that defines the success of both individual(a) and adduce owned validation . The fundamental issue of formation and clearly stipulating an placements schema is to enable the formation have a distinct sense of mission , vision and strategy that leave alone enable the installation deliver efficient services and /or products to its clientele and add value to its customers , achieve sustained a market niche or market share , and hence position the ships company strategically in the market in to gain and conserve competitive advantage over its rivals (Dobson , Starkey Richards , 2004In state owned enterprises or generally institution where the authorities is the major(ip) stakeholder , one of the biggest problems is balancing between social and commercial message objectives in defining the mission statement and policies governing the general direction and brand name or the organization . TVNZ as an organization has had a relatively positive growth in the languish run and is still one of the major broadcasting organizations in New Zealand . From the given case analyzing TVNZ s historical performance reveals several(prenominal) strength opportunities weaknesses and threats that the organization is facing given its nature as a broadcaster , form of organization (I .e . public organization ) and its line of operation market (Spicer , Powell Emanuel , 1997This is an in depth valuation into TVNZ a state owned New Zealand broadcasting institution using the strength weakness , opportunity and threat outline , the will analyze the dilemma of managing the company as a revenue generating entity and a medium of furthering social objective for the government and further recommend policies that can be used in defining strategic management objective that can the company meet both objectivesStrength of the organizationThe company was able to invest in latest technology namely digital media making it more than competitive and hence retaining its market share .

A right(a) example can be illustrated by the Alvan TV subject matter which had the latest equipment that enabled the company to outsource its services to other proceeds firms and diversify its operation to teleccomunications (Hanson et al , 2008Another feature that made the organization grow is monopoly , the organization enjoyed a monopoly thus had ample measure to set up a good base and amaze a large market share . Therefore , though the organization has not enjoyed monopoly from 1980 , the company was able to retain and maintain 70 of the market share thus with good strategy it will be able to consistently work to better and provide good services (Hanson et al , 2008Weaknesses of the organizationAmong the major weaknesses TVNZ has implicate the fact that it has to balance between social objective and commercial ones . Looking at the companies history , balancing between commercial oriented operation and pursuing social oriented objectives as stipulated by regulations (given the fact that it is a government owned institution ) has led to different approaches that have even led to by-line of different contradicting strategy which have proved to...If you want to secure a full essay, order it on our website: Ordercustompaper.com

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