Consumer Behavior

What aspects of the communicate need to be considered when bumping a message strategy and whyMessage strategy : The message strategy is a kick downstairs of creative strategy that leads to the development of sales messages , brochures , and advertising . The components of a creative strategy argon effective communication and prat earshot . The proper and effective communication aims at the actions or changes desired from the communication to solve the problem . The target audience is the population to whom we desire to communicate the message . It is important to develop merchandising or sales message for promotion of the output . The message strategy forms a foundation to all the selling . The message must be highly focused and minute and lets the consumers explain and convey the benefits of your product . Message strategy consists of (1 ) A placement statement and (2 ) Three support pointsPositioning Statement : The positioning statement serves as the central idea for all the marketing activities . Two one hour sessions are required to pass water it the first session to brainstorm each question and the gage session to focus on refinement and agreement . It should be clear , consistent , unique target oriented and intumesce defensible statement about what the business and organization are and to whom the company serves .

It should be adaptable to diverse media . Use various latest media like Microsoft Windows 3 .0 and Microsoft Business Solutions etc to create , secrete and public viewing of the positioning statement . It should be of in short sentences and in simple language and of average level problem , so that a customer of average intelligence hobo understand it . It should be well supported by collar additional benefit claimsSupport points : Support points are to explain and unblock the positioning statement with three claims and explain how you achieve your marketing targets . All the statements qualify the same criteria as mentioned above a must be detailed enough to provide a structure for product demonstrationsReference : Consumer Behavior 7th ed , 2000 by Schiffman chapter 9...If you want to get a full essay, order it on our website: Ordercustompaper.com

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